Program: retail; fashion name brand store
Location: Causeway Bay, Hong Kong
Size: 200 sm
Materials: linoleum, brazilian plywood, brushed stainless steel, exterior oak deck
The client is an up and coming fashion design name brand and wanted to make a presence in the fashion scene.
The storefront was pushed back in order to enlarge the sidewalk so that the public would have a moment, and more importantly space, to pause and look at the window display without being bumped by busy passer-bys.
The use non-rectilinear planes pay homage to the site's unique shape. Triangulated planes form an artificial landscape for the interior of the store.
The structural columns are clad with natual finished plywood. Rather than fighting a losing battle to conceal a forest of columns, the columns are accentuated creating a more literal connection of a wood forest. Everything is white except the columns and the brushed stainless steel display units.
Two weeks after the opening of the store, the public decided that they would turn the "porch" that was created into a partying and hangout place...
The client was very pleased because everyone on the street talks about "that store", which gave up valuable and rentable outdoor space to do "nothing".
Now everyone wants to come to the store and check out "nothingness."